In today’s Politico:

Dear Procter & Gamble,

We want to congratulate you on your new partnership with DuPont to buy cellulosic ethanol from their new plant in Iowa.  It is precisely these types of deals, forged in a free-market, that help drive innovation. Although we are disappointed that our members will be unable to use the cellulosic ethanol to comply with federal mandates, it is better than the federal government forcing more ethanol into a fuel system that is unable to accommodate it safely. Since you are new to these dealings with the ethanol industry, we wanted to provide some friendly advice and perspective

  • At one time, the U.S. refining industry voluntarily used ethanol.  We thought it was an inexpensive octane booster and oxygenate. Then the ethanol industry decided it also wanted the benefit of a guaranteed market through a mandate administered by federal bureaucrats.  In other words, watch out for a federal mandate for a minimum ethanol content in laundry detergent, even in the event you identify a better cleaning agent.
  • The cellulosic industry has made many promises about their production levels, none of which have come to pass.  Our advice is to trust but verify, because you’ll be expected to buy the cellulosic ethanol even if it doesn’t exist in commercially viable quantities.  If you point out that it doesn’t exist, you’ll be (falsely) accused of spreading propaganda to take down their industry.
  • If consumers decide they want a different blend of laundry detergent/ethanol and you seek to meet consumer demand by offering that product, you will be accused of price-fixing and destroying the American farmer.  We know this is absurd, but trust us, it will happen.

We could go on, but we need to go back to defending ourselves against similar baseless attacks. 

Best of luck,

Your Friends at AFPM

AFPM Communications

Posted by AFPM Communications

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