As written about in previous blogs over the last year, AFPM has enhanced its workforce development outreach activities to focus on attracting and preparing potential employees for the refining and petrochemical industry. This includes providing information and guidance such as education and training requirements about available opportunities to prospective candidates. As part of this effort, AFPM launched an interactive workforce development website, engages in state outreach activities, and partners with several veterans-based organizations specific to workforce development. In an effort to amplify ongoing initiatives, AFPM joined forces with EdVenture Partners (EVP) on a student-based recruitment challenge.
Since 1990, EVP has been building academic partnerships for companies, trade associations, NGOs, governments and international clients. EVP has partnered with over 1,000 professors and academic institutions throughout North American and internationally. Over 125,000 students have participated in an EVP program.
This semester, college students from nine campuses around the country competed with each other to develop and implement a community-based marking campaign to educate students and the local community on the range of career opportunities within the fuel and petrochemical manufacturing industries. The marketing campaigns highlighted the various pathways to pursue an industry career and support the development of skilled craft professionals to meet the industries’ needs.
The competition was fierce and the top three teams, Lone Star College – Kingwood, University of Houston – Central Campus and University of Texas at Arlington, were selected to present their marketing brief and strategy to AFPM member company executives in Houston last week. The students did an outstanding job presenting their work and were extremely innovative with the programs they developed.
The winners: Lone Star College – Kingwood
AFPM was pleased to award a first place $5,000 scholarship to Lone Star College – Kingwood. The University of Texas at Arlington received a $3,000 scholarship for second place, and University of Houston – Central Campus received a $1,000 scholarship for third place. The top team’s campaign materials will be shared broadly for use by AFPM staff and AFPM member companies.
We applaud each of the participating teams for their top notch work and ideas to promote careers in the fuel and petrochemical industries.